I love my NPR. It is always my go to radio station, whether I’m in the car or in the kitchen. In Chicago we are incredibly lucky to have the amount of programming Chicago Public Radio makes available.  But lately my blood has started to boil when I hear the sweet voice of Michele Block mention that support for their program is provided by Monsanto.

It’s sort of the same feeling I get when people try to tell me that Ethanol is good for the environment, but worse.  Monsanto is  targeting a market of people who are statistically more socially responsible and would likely not support their practices. In marketing we call this The Halo Effect.  By connecting themselves with a trusted news source Monsanto is hoping people with equate their brand with good.  What people need to know about Monsanto is that it is an agriculture giant that sues family farmers for saving seeds and developed the Terminator seed forcing farmers to purchase new seed every year.

Please don’t be fooled.  Monsanto is just another giant super corporation that will do anything for a profit.